How To Keep Loyal Customers Loyal Using Email Marketing
Most people associate the term “email marketing” with spam, closing their minds to the idea. You need to create a good email campaign that your readers will enjoy and learn
Most people associate the term “email marketing” with spam, closing their minds to the idea. You need to create a good email campaign that your readers will enjoy and learn
When a prospect converts to a customer, you feel a sense of joy and pride. When that person comes back for more, the feeling is indescribable. The problem for most brands is to build a successful relationship that automatically brings these individuals back over and over again. Learning how to build customer loyalty is not as difficult as it may seem, especially when you take the time to split up on your individual platforms.
Why you need to create loyalty programs
A loyalty program is a program that encourages your customers to interact with your brand and shop. While they are widely used to attract new customers, loyalty programs are a great tool for retaining current customers and promoting branding. When asked, 58.7% of consumers said that having a loyalty program in place encouraged them to keep doing business with many brands.
Customer satisfaction vs loyalty
There is an area of misunderstanding around the relationship between customer satisfaction and customer loyalty. Harvard Business School is widely recognized as a leading source of business knowledge and sums up the relationship between loyalty and satisfaction. At its simplest, Harvard researchers point out that unless you have satisfied customers, you have no chance of making them loyal.
Customer loyalty drives business growth
From the consumer's point of view, efforts to create a loyalty program are in the best interests of the customer, which is very true. The idea behind these types of programs is to create a positive customer experience and to encourage people to keep spending. The more customers spend, the more the brand can grow financially. Companies that prioritize customer service and a great customer experience often see their sales increase. Often this increase is 4-8% higher than others in the specific brand market.
Make your content more relevant
By examining your customers' buying and clicking behavior, you can find out their interests. For example, if you have an online clothing store and you notice that a particular customer only orders men's clothing, you might be pretty sure that this customer is a man. Would you then send him emails containing women's clothing?