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Marketing Management

Marketing management is the process of planning, organizing, directing, and controlling an organization's marketing activities. It involves analyzing the market, understanding the target customers, developing marketing strategies and tactics, and implementing and evaluating marketing programs to meet the organization's goals.

Marketing management encompasses a range of activities, including market research, product development, pricing strategies, promotion and advertising, distribution and sales management, and customer relationship management.

The goal of marketing management is to create customer value and satisfaction while also meeting the organization's objectives, such as generating revenue and profits. Effective marketing management helps companies to identify and respond to market trends, build strong customer relationships, and maintain a competitive advantage in the marketplace.